An Alexa rating is a tool that measures the internet traffic to your website or blog. This site measures how much traffic your personal website gets in relation to other websites or blogs. To give you an example of a site ranked by this tool, currently Alexa.com has ranked Google.com as number 1. The others following it are Yahoo.com, FaceBook.com and YouTube.com. This tool ranks all the available sites on the internet by measuring the traffic that goes to it. Therefore, having a high Alexa rating really impacts your blog.
Six hundred years ago, the printing press democratized the way we read. This not only sowed the seeds of widespread literacy, but also facilitated the spread of democracy, the scientific revolution and the development of literature. Something similar is happening in the digital world today. The digital revolution has changed the way we write our notes and communicate with people. This digital revolution is having an impact not only on adults but also on the writing habits of students. It is changing the way students exchange messages. Students on their part are becoming more open to using different technologies in order to facilitate its transfer to other storage media.
The online presence has evacuated the boundaries for communication and encouraged the audience reach across the globe. Gone those days when the companies were exclusively dependent on traditional marketing spending huge chunks on advertising and catering to limited market. The new technology welcomes the new era of marketing strategy, online advertisement that facilitates real time results in cost effective manner. The Return On investment via digital marketing can immensely exceed that of traditional marketing techniques.